Orientate This!

Like most depressives who find a crutch to cling to, I've been hitting the job boards pretty hard lately. But the grammar Nazi in me never fails to be amazed by phrases like this:

"customer service orientated"

It's the orientated that kills me. When did "oriented" fall out of favour? Perhaps it has too many sexual (i.e. GAY) connotations... yet another innocent casualty of the Bush era.

Or perhaps it's a "big word" thing? I imagine the extra syllable makes the job posters feel more content with their vocabulmalaries